Customers Trust Friends.
Not You. Not Me.
90% Of (Your Customers) Trust Opinions of their Friends. Not Yours. Not Mine.
Purpose: Increase fan engagement with Brand's Facebook Page.
Mechanism: We used a photo contest approach. We asked our favorite bloggers to submit their best "Trendy Look" - wearing the brand's shoes and a matching outfit.
We encouraged fans and visitors to vote their favorite look, and pass it along to their fellow fans / friends for likes, re-share and comments.
Purpose: Increase fan engagement with Brand's Facebook Page. Drive traffic to cosmetic shops.
Mechanism: We asked targeted fans to register for free products samples, and print coupons to redeem at the store location of their choice.
Moreover, we encouraged fans to invite more of their friends to get an additional cash voucher incentive.
Purpose: Produce a feature page to presell a new product line.
Mechanism: We made a feature page app and made partner promotions to increase engagement and further establish "top-of-mind" awareness of the brand image.
Further, we featured partnering salon locations where they can purchase the new product.